Branding vs. Sales Advertising

Branding and Sales Advertising—two stars of the marketing universe that often get confused for one another. But let's clear this up once and for all, and with a bit of flair (because, who doesn’t love a good analogy?). Imagine your business is hosting a grand party. Branding is that stylish entrance where guests go, “Wow, I like this place. I want to stay a while.” Sales advertising, on the other hand, is the somewhat pushy friend at the door who says, “Hey, I’ve got pizza. Buy a slice now!”

Both have their moments, but they play very different roles. So, let’s break it down:

Branding: The Long Game

Think of branding as your business’s personality. It’s the vibe, the energy, and yes, that funky playlist you choose to set the mood. It’s not about shouting what you’re selling but more about the subtle whispers of who you are. When done right, branding builds trust, loyalty, and a sense of community. It’s the cool cat that doesn’t need to scream, “Look at me!” because, well, everyone’s already paying attention.

Example: Apple. Do they slap you with a 50% discount banner every week? Nope. They’ve branded themselves as sleek, innovative, and, dare I say, cool. So, when you’re ready to buy, you’re not just purchasing a phone—you’re buying into an entire ecosystem, a lifestyle.

Sales Advertising: The Short Game

On the flip side, sales advertising is like that delightful, but somewhat loud, carnival barker. “Step right up, folks! Get your product now, before it’s gone!” It’s direct, time-sensitive, and all about action. Sales advertising exists to make you part with your money—right now. It’s the flash sale, the discount, the promotion that gives people a nudge (or a shove) to make a purchase.

Example: That irresistible “Buy one, get one free” deal at your local shop. It’s not about making you fall in love with the brand; it’s about getting you to take your wallet out before you even know what hit you.

The Crucial Difference

Here’s the thing: branding is what makes people remember you. It’s what keeps them coming back even when the deals aren’t screaming in their faces. Sales advertising, though effective, is often short-lived. It’s like a firework—eye-catching and exciting but fleeting. Branding, on the other hand, is the bonfire that keeps burning through the night.

Why Branding Matters More Than You Think

If you’re constantly pushing sales without focusing on your branding, you’re basically saying, “Here’s a pizza. Please eat it,” without first making them hungry. Branding is what makes people want to stick around, learn more, and eventually become loyal customers. It’s the reason why some people will buy a plain black T-shirt with a tiny logo on it for $100, even though they can get a pack of three at the local store for $10. Because they’re not just buying a shirt—they’re buying a feeling.

In Conclusion

Sales advertising is the sprint. Branding? That’s the marathon. You NEED both, but let’s be real: in a world where attention is fleeting, the ones who invest in branding are the ones that end up at the finish line with a crowd cheering them on!

Now, if you’ll excuse me, I need to go work on my own personal brand…You know SE7EN. The “brand” that has been around for over 2 decades!  The brand that brought you iShootStories (Powered by King Price Insurance - they know something about branding I will tell you! Yes I’m Sho!), Aviation Media and iNTERVIEWED.

Till next time,